{"id":49498,"date":"2025-08-31T15:55:30","date_gmt":"2025-08-31T20:55:30","guid":{"rendered":"https:\/\/www.unemi.edu.ec\/?page_id=49498"},"modified":"2026-04-23T15:06:38","modified_gmt":"2026-04-23T20:06:38","slug":"maestria-marketing-digital-en-linea","status":"publish","type":"page","link":"https:\/\/www.unemi.edu.ec\/index.php\/maestrias\/maestria-marketing-digital-en-linea\/","title":{"rendered":"Maestr\u00eda en Marketing, menci\u00f3n en Marketing Digital – En l\u00ednea"},"content":{"rendered":"[vc_section content_placement=”bottom” css=”.vc_custom_1756842287205{padding-top: 50px !important;padding-bottom: 50px !important;background-image: url(https:\/\/www.unemi.edu.ec\/wp-content\/uploads\/2025\/09\/principal-1600-500-marketing.png?id=49540) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_row][vc_column][vc_column_text]Inicio<\/a> | Maestr\u00edas<\/a> | Programas Vigentes<\/span>[\/vc_column_text][gt3_spacing height=”150″ responsive_es=”true” height_size_sm_desctop=”150″ height_tablet=”150″ height_mobile=”100″][\/vc_column][\/vc_row][vc_row gap=”30″ content_placement=”bottom”][vc_column width=”2\/3″][vc_column_text]\n
\n

Maestr\u00eda en<\/p>\n

Marketing<\/h1>\n

Menci\u00f3n en Marketing Digital<\/p>\n

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Resoluci\u00f3n CES: RPC-SO-22-No.349-2022<\/strong><\/p>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_column_text]\n

Inversi\u00f3n:<\/strong><\/span><\/span><\/span><\/p>\n[\/vc_column_text][gt3_spacing height=”20″][vc_column_text]\n

USD 2.700<\/strong><\/span><\/span><\/p>\n[\/vc_column_text][vc_separator color=”white” align=”align_left” el_width=”80″][gt3_spacing height=”30″][gt3_button button_title=”CLICK AQU\u00cd PARA POSTULAR” button_alignment=”block” btn_border_radius=”35px” btn_border_style=”none” btn_icon_type=”font” btn_icon_fontawesome=”fas fa-user-plus” icon_font_size=”20″ btn_font_size=”15″ use_theme_button=”” btn_bg_color=”#f9b000″ btn_text_color=”#ffffff” btn_bg_color_hover=”#ffffff” btn_text_color_hover=”#002334″ btn_icon_color=”#ffffff” btn_icon_color_hover=”#002334″ btn_border_color=”#f9b000″ btn_border_color_hover=”#f9b000″ link=”url:https%3A%2F%2Fposgrados.unemi.edu.ec%2Fadmision%3Fcodigocarrera%3DOPPQQRRSSTTUUVVWWVWU|target:_blank” css=”.vc_custom_1756673391635{margin-bottom: 0px !important;}”][\/vc_column][\/vc_row][\/vc_section][vc_section content_placement=”bottom” css=”.vc_custom_1626149580057{padding-top: 50px !important;padding-bottom: 50px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_row][vc_column][gt3_spacing height=”30″][vc_separator][gt3_spacing height=”40″][vc_row_inner][vc_column_inner width=”2\/3″][vc_cta h2=”” h4=”T\u00edtulo a obtener:” h4_font_container=”tag:h4|text_align:center|color:%23858585″ h4_google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” txt_align=”center” style=”flat” add_icon=”top” i_icon_fontawesome=”fas fa-graduation-cap” i_color=”white” i_background_style=”rounded” i_background_color=”custom” i_size=”lg” use_custom_fonts_h4=”true” i_on_border=”true” i_custom_background_color=”#f9b000″]\n

Mag\u00edster en Marketing<\/h1>\n

[\/vc_cta][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_cta h2=”” h4=”Duraci\u00f3n:” h4_font_container=”tag:h4|text_align:center|color:%23858585″ h4_google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” txt_align=”center” style=”flat” add_icon=”top” i_icon_fontawesome=”fas fa-clock” i_color=”white” i_background_style=”rounded” i_background_color=”custom” i_size=”lg” use_custom_fonts_h4=”true” i_on_border=”true” i_custom_background_color=”#f9b000″]\n

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1 a\u00f1o<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_cta][\/vc_column_inner][\/vc_row_inner][vc_separator][\/vc_column][\/vc_row][vc_row gap=”30″ css=”.vc_custom_1638450842576{background-color: rgba(255,255,255,0.01) !important;*background-color: rgb(255,255,255) !important;}”][vc_column width=”2\/3″][vc_column_text]\n

Estudia tu Maestr\u00eda en Marketing, menci\u00f3n en Marketing Digital<\/strong>, completamente online en UNEMI Posgrados.<\/span><\/p>\n[\/vc_column_text][gt3_spacing height=”20″][vc_column_text]En un mundo cada vez m\u00e1s competitivo y din\u00e1mico, la adquisici\u00f3n de habilidades especializadas y conocimientos avanzados se ha convertido en un factor crucial para el \u00e9xito profesional y personal.
\n<\/span><\/p>\n

Una maestr\u00eda ofrece la oportunidad de profundizar en un \u00e1rea espec\u00edfica de conocimiento.<\/strong> A trav\u00e9s de un enfoque m\u00e1s detallado y riguroso tienen la posibilidad de explorar temas con mayor profundidad, comprender las complejidades del campo elegido y desarrollar una experiencia que les distinga en el mercado laboral<\/span>.[\/vc_column_text][gt3_spacing height=”30″][\/vc_column][vc_column width=”1\/3″][vc_message message_box_style=”solid” style=”square” message_box_color=”grey” icon_fontawesome=”fas fa-calendar-plus”]\n

Inscripciones abiertas<\/span><\/strong><\/span><\/p>\n[\/vc_message][vc_message message_box_style=”solid” style=”square” message_box_color=”grey” icon_fontawesome=”fas fa-check”]\n

Inicio de clases:<\/span>
\nAgosto 2026<\/strong><\/span><\/span><\/p>\n[\/vc_message][\/vc_column][vc_column][vc_cta h2=”Perfil de ingreso” h4_font_container=”tag:h4|text_align:center|color:%23858585″ h4_google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” txt_align=”center” style=”flat” add_icon=”top” i_icon_fontawesome=”fas fa-user-check” i_color=”white” i_background_style=”rounded” i_background_color=”custom” i_size=”lg” use_custom_fonts_h4=”true” i_on_border=”true” i_custom_background_color=”#f9b000″]\n

Profesionales con t\u00edtulo de tercer o cuarto nivel en las \u00e1reas de administraci\u00f3n, comercio, econom\u00eda, industria, producci\u00f3n, publicidad y carreras afines, debidamente registrado en la Senescyt, que deseen obtener competencias en el campo del marketing digital. Tambi\u00e9n se considerar\u00e1 a postulantes que provengan de otras \u00e1reas del conocimiento, quienes deber\u00e1n presentar experiencia profesional af\u00edn al programa educativo de al menos un a\u00f1o.<\/p>\n[\/vc_cta][\/vc_column][\/vc_row][\/vc_section][vc_row gap=”20″ equal_height=”yes” content_placement=”middle” css=”.vc_custom_1756842306392{padding-top: 100px !important;padding-bottom: 100px !important;background-image: url(https:\/\/www.unemi.edu.ec\/wp-content\/uploads\/2025\/09\/segunda-img-1600-500-marketing.png?id=49541) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_row_inner css=”.vc_custom_1747799953606{margin-bottom: 35px !important;}”][vc_column_inner][vc_column_text]\n

Objetivos de la Maestr\u00eda en Marketing<\/strong><\/p>\n

Menci\u00f3n en Marketing Digital<\/p>\n[\/vc_column_text][vc_empty_space][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1\/2″][vc_column_text]\n

Generales<\/strong><\/span><\/p>\n[\/vc_column_text][vc_empty_space][vc_column_text]Formar profesionales de cuarto nivel en el campo profesional, con competencias avanzadas en materia del desarrollo de las organizaciones, capaces de promover una eficiencia en la utilizaci\u00f3n de los recursos, para fortalecer la rama comercial y poder promover un mayor desarrollo de la econom\u00eda local.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]\n

Espec\u00edficos<\/strong><\/span><\/p>\n[\/vc_column_text][vc_empty_space][vc_column_text]\n

    \n
  • Adquirir herramientas b\u00e1sicas para integrarse en el desarrollo empresarial, minimizando la asimetr\u00eda de informaci\u00f3n en los mercados mediante estudios de alto impacto alineados con la realidad comercial.<\/li>\n
  • Dise\u00f1ar estrategias de desarrollo organizacional basadas en estudios con participaci\u00f3n del mercado, garantizando diversidad de posturas y objetivos institucionales.<\/li>\n
  • Aplicar modelos digitales innovadores para abordar problem\u00e1ticas organizacionales. Desarrollar habilidades directivas y comprender la evoluci\u00f3n del consumidor en entornos digitales, optimizando la relaci\u00f3n entre
    \nproductos y clientes.<\/li>\n
  • Reconocer la diversidad cultural y socioecon\u00f3mica como clave para el desarrollo empresarial, considerando la especializaci\u00f3n laboral de cada comunidad.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row equal_height=”yes” css=”.vc_custom_1659712537279{padding-top: 100px !important;padding-bottom: 100px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”1\/3″][gt3_icon_box icon_type=”font” icon_fontawesome=”far fa-file-alt” icon_position=”top” icon_size=”regular” icon_color=”#fe9900″ title_tag=”h2″ title_color=”#192041″ text_color=”#3c434b” link_color=”#fe9900″ link_hover_color=”#192041″ new_tab=”” icon_circle=”” icon_add_number=”” heading=”Requisitos de admisi\u00f3n”][vc_column_text]\n
      \n
    • Copia de c\u00e9dula de identidad.<\/li>\n
    • T\u00edtulo de tercer nivel de grado, debidamente registrado por el \u00d3rgano Rector de la Pol\u00edtica P\u00fablica de Educaci\u00f3n Superior.<\/li>\n
    • En el caso que el t\u00edtulo de grado se haya obtenido en el exterior, el postulante, deber\u00e1 presentar el t\u00edtulo debidamente apostillado o legalizado por v\u00eda consular.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][gt3_icon_box icon_type=”font” icon_fontawesome=”fas fa-user-graduate” icon_position=”top” icon_size=”regular” icon_color=”#fe9900″ title_tag=”h2″ title_color=”#192041″ text_color=”#3c434b” link_color=”#fe9900″ link_hover_color=”#192041″ new_tab=”” icon_circle=”” icon_add_number=”” heading=”Mecanismo de titulaci\u00f3n”][vc_column_text css=”.vc_custom_1756669601222{margin-bottom: 25px !important;}”]\n
        \n
      • Art\u00edculos profesionales de alto nivel.<\/li>\n
      • Informes de investigaci\u00f3n.<\/li>\n
      • Proyecto de titulaci\u00f3n con componentes de investigaci\u00f3n aplicada y\/o de desarrollo.<\/li>\n
      • Examen complexivo.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][gt3_icon_box icon_type=”font” icon_fontawesome=”fas fa-check-circle” icon_position=”top” icon_size=”regular” icon_color=”#fe9900″ title_tag=”h2″ title_color=”#192041″ text_color=”#3c434b” link_color=”#fe9900″ link_hover_color=”#192041″ new_tab=”” icon_circle=”” icon_add_number=”” heading=”Proceso de admisi\u00f3n”][vc_column_text]\n
          \n
        • Aprobaci\u00f3n de requisitos.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=”yes” css=”.vc_custom_1756842326163{padding-top: 100px !important;padding-bottom: 100px !important;background-image: url(https:\/\/www.unemi.edu.ec\/wp-content\/uploads\/2025\/09\/tercera-img-1600-500-marketing.png?id=49542) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_row_inner content_placement=”middle” gap=”20″][vc_column_inner width=”2\/3″][vc_column_text]\n

          Plan de estudios<\/strong><\/span><\/p>\n[\/vc_column_text][gt3_spacing height=”30″][vc_column_text]\n

          Primer Periodo Acad\u00e9mico<\/h1>\n[\/vc_column_text][gt3_spacing height=”10″][vc_column_text]\n
            \n
          • Fundamentos de marketing y marketing digital<\/li>\n
          • Plataformas y medios digitales<\/li>\n
          • Anal\u00edtica digital<\/li>\n
          • Social Media Management<\/li>\n
          • Estrategias de comunicaci\u00f3n y contenido<\/li>\n
          • Plan de Marketing y Marketing Digital<\/li>\n<\/ul>\n[\/vc_column_text][gt3_spacing height=”30″][vc_column_text]\n

            Segundo Periodo Acad\u00e9mico<\/h1>\n[\/vc_column_text][gt3_spacing height=”10″][vc_column_text]\n
              \n
            • Nuevas tecnolog\u00edas web<\/li>\n
            • Nuevos modelos de negocios y emprendimiento<\/li>\n
            • Investigaci\u00f3n de mercado<\/li>\n
            • Promoci\u00f3n y planificaci\u00f3n de medios digitales<\/li>\n
            • Performance Marketing<\/li>\n
            • Dise\u00f1o de trabajo de titulaci\u00f3n<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_btn title=”DESCARGAR MALLA CURRICULAR” color=”warning” align=”center” i_icon_fontawesome=”fas fa-file-pdf” button_block=”true” add_icon=”true” link=”url:https%3A%2F%2Fwww.unemi.edu.ec%2Fwp-content%2Fuploads%2F2025%2F09%2FMaestria-En-Marketing-Mencion-En-Marketing-Digital-Malla-UNEMI-Posgrados.pdf|target:_blank”][vc_btn title=”REGLAMENTO DE POSGRADO” color=”warning” align=”center” i_icon_fontawesome=”fas fa-file-pdf” button_block=”true” add_icon=”true” link=”url:https%3A%2F%2Fwww.unemi.edu.ec%2Fwp-content%2Fuploads%2F2025%2F05%2FREGLAMENTO-DE-LA-FACULTAD-DE-POSGRADOS-DE-LA-UNIVERSIDAD-ESTATAL-DE-MILAGRO-v1.00-1-1.pdf|target:_blank”][vc_btn title=”REQUISITOS DE ADMISI\u00d3N” color=”warning” align=”center” i_icon_fontawesome=”fas fa-file-pdf” button_block=”true” add_icon=”true” link=”url:https%3A%2F%2Fwww.unemi.edu.ec%2Fwp-content%2Fuploads%2F2025%2F08%2FUNEMI-Posgrados-requisitos-de-admision.png|target:_blank”][vc_btn title=”DESCARGAR BROCHURE” color=”warning” align=”center” i_icon_fontawesome=”fas fa-file-pdf” button_block=”true” add_icon=”true” link=”url:https%3A%2F%2Fwww.unemi.edu.ec%2Fwp-content%2Fuploads%2F2025%2F09%2FMaestria-En-Marketing-Mencion-En-Marketing-Digital-Brochure-UNEMI-Posgrados.pdf|target:_blank”][vc_btn title=”POSTULA AQU\u00cd” color=”warning” align=”center” i_icon_fontawesome=”fas fa-file-pdf” button_block=”true” add_icon=”true” link=”url:https%3A%2F%2Fposgrados.unemi.edu.ec%2Fadmision%3Fcodigocarrera%3DOPPQQRRSSTTUUVVWWVWU|target:_blank”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”top” css=”.vc_custom_1747797034289{padding-top: 75px !important;padding-bottom: 75px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top” gap=”30″][vc_column_inner width=”1\/4″][gt3_icon_box icon_type=”font” icon_fontawesome=”fas fa-user-friends” icon_position=”top” icon_size=”regular” icon_color=”#fe9900″ title_tag=”h2″ title_color=”#192041″ text_color=”#3c434b” link_color=”#fe9900″ link_hover_color=”#192041″ new_tab=”” icon_circle=”” icon_add_number=”” heading=”Tutor\u00edas virtuales”][gt3_spacing height=”30″][vc_column_text]\n

              Te acompa\u00f1aremos permanentemente durante tus estudios, con disponibilidad de tutor\u00edas en horarios a escoger:<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][gt3_icon_box icon_type=”font” icon_fontawesome=”fas fa-clock” icon_position=”top” icon_size=”regular” icon_color=”#fe9900″ title_tag=”h2″ title_color=”#192041″ text_color=”#3c434b” link_color=”#fe9900″ link_hover_color=”#192041″ new_tab=”” icon_circle=”” icon_add_number=”” heading=”Horarios”][gt3_spacing height=”30″][vc_column_text]\n

              S\u00e1bados y Domingos:
              \nDe 08h00 a 12h00.
              \nEstos encuentros virtuales aportar\u00e1n significativamente a tus conocimientos.<\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][gt3_icon_box icon_type=”font” icon_fontawesome=”fas fa-money-bill-alt” icon_position=”top” icon_size=”regular” icon_color=”#fe9900″ title_tag=”h2″ title_color=”#192041″ text_color=”#3c434b” link_color=”#fe9900″ link_hover_color=”#192041″ new_tab=”” icon_circle=”” icon_add_number=”” heading=”Inversi\u00f3n”][gt3_spacing height=”30″][vc_column_text]\n

              $2.700<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][gt3_icon_box icon_type=”font” icon_fontawesome=”fas fa-money-check” icon_position=”top” icon_size=”regular” icon_color=”#fe9900″ title_tag=”h2″ title_color=”#192041″ text_color=”#3c434b” link_color=”#fe9900″ link_hover_color=”#192041″ new_tab=”” icon_circle=”” icon_add_number=”” heading=”Formas de pago”][gt3_spacing height=”30″][vc_column_text]\n

                \n
              • Transferencia.<\/span><\/li>\n
              • Dep\u00f3sito.<\/span><\/li>\n
              • Tarjeta de cr\u00e9dito.<\/span><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_section css=”.vc_custom_1747796322927{padding-top: 75px !important;padding-bottom: 75px !important;}”][vc_row][vc_column width=”2\/3″][vc_custom_heading text=”Somos UNEMI Posgrados” font_container=”tag:h2|font_size:48px|text_align:left|color:%234f4f4f” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”none”][gt3_spacing height=”30″][vc_row_inner][vc_column_inner width=”1\/6″][gt3_spacing height=”30″][vc_single_image image=”40539″ alignment=”center” style=”vc_box_circle_2″ css=”.vc_custom_1756673668174{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][gt3_spacing height=”30″ responsive_es=”true” height_mobile=”10″][\/vc_column_inner][vc_column_inner width=”5\/6″][gt3_spacing height=”30″][vc_column_text]MSc. Gabriel Usi\u00f1a Bascones<\/strong><\/span><\/span>
                \nCOORDINADOR ACAD\u00c9MICO DEL PROGRAMA<\/span>[\/vc_column_text][gt3_spacing height=”30″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/6″][gt3_spacing height=”30″][vc_single_image image=”48717″ alignment=”center” style=”vc_box_circle_2″ css=”.vc_custom_1755207862094{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][gt3_spacing height=”30″ responsive_es=”true” height_mobile=”10″][\/vc_column_inner][vc_column_inner width=”5\/6″][gt3_spacing height=”30″][vc_column_text]MSc. Luis Sol\u00eds Granda<\/strong><\/span><\/span>
                \nDIRECTOR ESCUELA DE NEGOCIOS<\/span>[\/vc_column_text][gt3_spacing height=”30″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/6″][gt3_spacing height=”30″][vc_single_image image=”30615″ alignment=”center” style=”vc_box_circle_2″][gt3_spacing height=”30″ responsive_es=”true” height_mobile=”10″][\/vc_column_inner][vc_column_inner width=”5\/6″][gt3_spacing height=”30″][vc_column_text]Ph. D. Eduardo Espinoza Sol\u00eds<\/strong><\/span><\/span>
                \nDECANO FACULTAD DE POSGRADOS<\/span>[\/vc_column_text][gt3_spacing height=”30″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/3″][vc_column_text]\n

                Balc\u00f3n de Servicio<\/span><\/h2>\n[\/vc_column_text][gt3_spacing height=”30″][vc_btn title=”Escr\u00edbenos v\u00eda WhatsApp” style=”gradient-custom” gradient_custom_color_1=”#25d366″ gradient_custom_color_2=”#25d366″ shape=”round” size=”lg” align=”center” i_icon_fontawesome=”fab fa-whatsapp” add_icon=”true” link=”url:https%3A%2F%2Fwa.link%2Fy6kd8x|target:_blank”][gt3_spacing height=”30″][vc_column_text]\n

                D\u00e9janos tus datos<\/span><\/h2>\n[\/vc_column_text]