{"id":35567,"date":"2023-06-23T10:36:45","date_gmt":"2023-06-23T15:36:45","guid":{"rendered":"https:\/\/www.unemi.edu.ec\/?page_id=35567"},"modified":"2025-08-12T12:48:45","modified_gmt":"2025-08-12T17:48:45","slug":"master-en-marketing","status":"publish","type":"page","link":"https:\/\/www.unemi.edu.ec\/index.php\/maestrias\/master-en-marketing\/","title":{"rendered":"Maestr\u00eda en Marketing – H\u00edbrida"},"content":{"rendered":"[vc_section content_placement=”bottom” css=”.vc_custom_1687534423592{padding-top: 50px !important;padding-bottom: 50px !important;background-image: url(https:\/\/www.unemi.edu.ec\/wp-content\/uploads\/2023\/06\/MARKETING-1600X500.png?id=35568) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_row][vc_column][vc_column_text]Inicio<\/a> | Maestr\u00edas<\/a> | Programas Vigentes<\/span>[\/vc_column_text][gt3_spacing height=”150″ responsive_es=”true” height_size_sm_desctop=”150″ height_tablet=”150″ height_mobile=”100″][\/vc_column][\/vc_row][vc_row gap=”30″ content_placement=”bottom”][vc_column width=”2\/3″][vc_column_text]Maestr\u00eda en
\n<\/span>Marketing<\/strong><\/span><\/span>
\ncon <\/span>menci\u00f3n en Marketing Digital<\/span>
\n<\/strong>Resoluci\u00f3n CES:<\/span><\/span><\/strong> RPC-SO-22-No.349-2022<\/span><\/span><\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][gt3_spacing height=”10″][vc_column_text]\n

Inversi\u00f3n:<\/span><\/span><\/span><\/strong><\/p>\n[\/vc_column_text][gt3_spacing height=”20″][vc_column_text]USD 2.700<\/span><\/strong><\/span>[\/vc_column_text][gt3_spacing height=”20″][vc_separator color=”white” align=”align_left” el_width=”80″][gt3_spacing height=”30″][gt3_button button_title=”CLICK AQU\u00cd PARA POSTULAR” button_alignment=”block” btn_border_radius=”35px” btn_border_style=”none” btn_icon_type=”font” btn_icon_fontawesome=”fas fa-user-plus” icon_font_size=”20″ btn_font_size=”15″ use_theme_button=”” btn_bg_color=”#f9b000″ btn_text_color=”#ffffff” btn_bg_color_hover=”#ffffff” btn_text_color_hover=”#002334″ btn_icon_color=”#ffffff” btn_icon_color_hover=”#002334″ btn_border_color=”#f8b334″ btn_border_color_hover=”#f8b334″ link=”url:https%3A%2F%2Fposgrados.unemi.edu.ec%2Fadmision%3Fcodigocarrera%3DOPPQQRRSSTTUUVVWWVWU”][\/vc_column][\/vc_row][vc_row][vc_column][gt3_spacing height=”20″][\/vc_column][\/vc_row][\/vc_section][vc_section content_placement=”bottom” css=”.vc_custom_1626149580057{padding-top: 50px !important;padding-bottom: 50px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_row gap=”30″ css=”.vc_custom_1626211174230{background-color: rgba(255,255,255,0.01) !important;*background-color: rgb(255,255,255) !important;}”][vc_column width=”2\/3″][vc_column_text css=”.vc_custom_1693934298664{padding-bottom: 20px !important;}”]\n

Estudia una Maestr\u00eda en Marketing de forma semipresencial<\/span><\/h1>\n[\/vc_column_text][vc_column_text]\n

Estudia tu M\u00e1ster en Marketing<\/strong> en UNEMI Posgrados.<\/span><\/p>\n[\/vc_column_text][gt3_spacing height=”20″][vc_column_text]\n

Este programa de maestr\u00eda, busca formar profesionales de cuarto nivel en el campo profesional, con competencias avanzadas en materia del desarrollo de las organizaciones,<\/strong> capaces de promover eficiencia en la utilizaci\u00f3n de los recursos y as\u00ed fortalecer la rama comercial y poder promover un mayor desarrollo de la econom\u00eda local.\u00a0<\/span><\/p>\n[\/vc_column_text][gt3_spacing height=”30″][\/vc_column][vc_column width=”1\/3″][vc_message message_box_style=”solid” style=”square” message_box_color=”grey” icon_fontawesome=”fas fa-calendar-plus”]Inscripciones abiertas<\/span><\/strong><\/span>[\/vc_message][vc_message message_box_style=”solid” style=”square” message_box_color=”grey” icon_fontawesome=”fas fa-check”]\n

Inicio de clases:<\/span>
\nSeptiembre 2025<\/strong><\/span><\/span>[\/vc_message][\/vc_column][\/vc_row][vc_row][vc_column][gt3_spacing height=”30″][vc_separator][gt3_spacing height=”40″][vc_row_inner][vc_column_inner width=”3\/5″][vc_cta h2=”” h4=”T\u00edtulo otorgado:” h4_font_container=”tag:h4|text_align:center|color:%23858585″ h4_google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” txt_align=”center” style=”flat” add_icon=”top” i_icon_fontawesome=”fas fa-graduation-cap” i_color=”white” i_background_style=”rounded” i_background_color=”custom” i_size=”lg” use_custom_fonts_h4=”true” i_on_border=”true” i_custom_background_color=”#f9b000″]\n

Mag\u00edster en Marketing<\/strong><\/span>
\ncon menci\u00f3n en Marketing Digital<\/span>[\/vc_cta][\/vc_column_inner][vc_column_inner width=”1\/5″][vc_cta h2=”” h4=”Duraci\u00f3n:” h4_font_container=”tag:h4|text_align:center|color:%23858585″ h4_google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” txt_align=”center” style=”flat” add_icon=”top” i_icon_fontawesome=”fas fa-clock” i_color=”white” i_background_style=”rounded” i_background_color=”custom” i_size=”lg” use_custom_fonts_h4=”true” i_on_border=”true” i_custom_background_color=”#f9b000″ css=”.vc_custom_1712586344061{padding-top: 30px !important;padding-bottom: 50px !important;}”]\n

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1 a\u00f1o<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_cta][\/vc_column_inner][vc_column_inner width=”1\/5″][\/vc_column_inner][\/vc_row_inner][gt3_spacing height=”20″][vc_separator][vc_row_inner disable_element=”yes”][vc_column_inner][vc_cta h2=”” h4=”Modalidad:” h4_font_container=”tag:h4|text_align:center|color:%23858585″ h4_google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” txt_align=”center” style=”flat” add_icon=”top” i_icon_fontawesome=”fas fa-video” i_color=”white” i_background_style=”rounded” i_background_color=”custom” i_size=”lg” use_custom_fonts_h4=”true” i_on_border=”true” i_custom_background_color=”#f9b000″]\n

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En l\u00ednea<\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_cta][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_row equal_height=”yes” css=”.vc_custom_1712586436170{padding-bottom: 40px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_column_text]\n

Perfil de egreso<\/strong><\/span><\/p>\n[\/vc_column_text][gt3_spacing height=”30″][vc_row_inner gap=”30″][vc_column_inner width=”2\/3″][gt3_spacing height=”20″][vc_column_text]\n

    \n
  • Adquirir\u00e1 conocimientos suficientes para desarrollar la capacidad de soluci\u00f3n de problemas en entornos nuevos o poco conocidos, dentro de contextos amplios o multidisciplinares relacionados con su \u00e1rea de estudio.<\/span><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”39887″ img_size=”1080×200″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row gap=”20″ equal_height=”yes” content_placement=”middle” css=”.vc_custom_1687535052295{background-image: url(https:\/\/www.unemi.edu.ec\/wp-content\/uploads\/2023\/06\/1600×800-web-3.png?id=35572) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][gt3_spacing height=”50″][vc_row_inner content_placement=”middle”][vc_column_inner width=”1\/2″][gt3_spacing height=”30″][vc_column_text]\n

    Objetivos
    \nde la Maestr\u00eda <\/span>en<\/span>
    \n<\/span>Marketing<\/span>
    \ncon <\/span>Menci\u00f3n en Marketing Digital<\/span><\/strong><\/span>[\/vc_column_text][gt3_spacing height=”30″][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]Objetivos espec\u00edficos:<\/span><\/span><\/span><\/strong>[\/vc_column_text][gt3_spacing height=”10″][vc_column_text]\n

      \n
    • Conocimientos:<\/strong> Adquirir las herramientas b\u00e1sicas que permitan en la pr\u00e1ctica, inmiscuirse<\/span>
      \nprofesionalmente en propuestas de desarrollo de las empresas, buscando minimizar la asimetr\u00eda<\/span>
      \nde informaci\u00f3n que existan en los mercados, a trav\u00e9s del planteamiento de estudios de alto<\/span>
      \nimpacto apegados a la realidad comercial.<\/span><\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text]\n
        \n
      • Pertinencia:<\/strong> Elaborar o dise\u00f1ar estrategias de desarrollo organizacional, desarrolladas a partir<\/span>
        \nde estudios con participaci\u00f3n del consenso del mercado (productores, consumidores y actores<\/span>
        \npol\u00edticos); respetando la variedad de posturas y precautelando los objetivos de desarrollo<\/span>
        \ninstitucional.<\/span><\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text]\n
          \n
        • Aprendizaje<\/strong>: Abordar las problem\u00e1ticas organizacionales, utilizando modelos innovadores<\/span>
          \ndigitales. Desarrollar habilidades directivas y t\u00e9cnicas para ser agente de cambio dentro de la<\/span>
          \nempresa; ser capaz de comprender la evoluci\u00f3n del comportamiento de usuarios y consumidores<\/span>
          \nen entornos digitales, desde una perspectiva socio-cultural y tecnol\u00f3gica, permitiendo optimizar<\/span>
          \nla relaci\u00f3n de los productos y servicios con sus clientes.<\/span><\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text]\n
            \n
          • Interculturalidad<\/strong>: En la actualidad, los rasgos geogr\u00e1ficos y poblacionales se han consolidado a<\/span>
            \nlo largo de nuestra historia con perfiles culturales y pol\u00edticos propios. La diversidad de pueblos y<\/span>
            \nculturas, resulta un factor clave a la hora de promover pol\u00edticas de desarrollo empresarial,<\/span>
            \ntomando en consideraci\u00f3n la estratificaci\u00f3n socioecon\u00f3mica de los pueblos y su especializaci\u00f3n<\/span>
            \nen el trabajo.<\/span><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][gt3_spacing height=”50″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row equal_height=”yes” css=”.vc_custom_1625860426393{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][gt3_spacing height=”80″][vc_column_text]\n

            Post\u00falate<\/strong><\/span><\/p>\n[\/vc_column_text][gt3_spacing height=”30″][vc_row_inner gap=”30″][vc_column_inner width=”2\/3″][vc_column_text]\u00bfQU\u00c9 NECESITAS PARA FORMAR PARTE DE ESTE PROGRAMA DE MAESTR\u00cdA?<\/strong><\/span>[\/vc_column_text][gt3_spacing height=”20″][vc_column_text]\n

              \n
            • T\u00edtulo de tercer o cuarto nivel, en las \u00e1reas de<\/span>
              \nAdministraci\u00f3n, Comercio, Econom\u00eda,<\/span>
              \nIndustria, Producci\u00f3n, Publicidad y carrera<\/span>
              \nafines, debidamente registrado en la<\/span>
              \nSenescyt. En el caso de t\u00edtulos extranjeros<\/span>
              \ndeber\u00e1n ser apostillados y\/o legalizados, v\u00eda<\/span>
              \nConsulado, y convalidados bajo los marcos<\/span>
              \nexpedidos de la Senescyt.<\/span><\/li>\n
            • Hoja de vida actualizada.<\/span><\/li>\n
            • \u00a0Copia de c\u00e9dula de identidad a color.<\/span><\/li>\n
            • \u00a0Copia de certificado de votaci\u00f3n a color.<\/span><\/li>\n<\/ul>\n[\/vc_column_text][gt3_spacing height=”20″][gt3_button button_title=”QUIERO M\u00c1S INFORMACI\u00d3N” btn_border_radius=”35px” btn_border_style=”none” btn_font_size=”15″ use_theme_button=”” btn_bg_color=”#f9b000″ btn_text_color=”#ffffff” btn_bg_color_hover=”#002334″ btn_text_color_hover=”#ffffff” btn_icon_color=”#ffffff” btn_icon_color_hover=”#ffffff” btn_border_color=”#f8b334″ btn_border_color_hover=”#f8b334″ link=”url:https%3A%2F%2Fposgrados.unemi.edu.ec%2Fadmision%3Fcodigocarrera%3DOPPQQRRSSTTUUVVWWVWU”][\/vc_column_inner][vc_column_inner width=”1\/3″][gt3_spacing height=”20″][gt3_button button_title=”POSTULA AQU\u00cd” button_alignment=”block” btn_border_radius=”35px” btn_border_style=”none” btn_icon_type=”font” btn_icon_fontawesome=”fas fa-user-plus” icon_font_size=”20″ btn_font_size=”15″ use_theme_button=”” btn_bg_color=”#f9b000″ btn_text_color=”#ffffff” btn_bg_color_hover=”#002334″ btn_text_color_hover=”#ffffff” btn_icon_color=”#ffffff” btn_icon_color_hover=”#ffffff” btn_border_color=”#f8b334″ btn_border_color_hover=”#f8b334″ link=”url:https%3A%2F%2Fposgrados.unemi.edu.ec%2Fadmision%3Fcodigocarrera%3DOPPQQRRSSTTUUVVWWVWU”][gt3_spacing height=”20″][vc_column_text]Luego de llenar el formulario, recibir\u00e1 un email de confirmaci\u00f3n y uno de nuestros asesores se pondr\u00e1 en contacto con usted.<\/strong><\/span><\/span>[\/vc_column_text][gt3_spacing height=”20″][\/vc_column_inner][\/vc_row_inner][gt3_spacing height=”100″][\/vc_column][\/vc_row][vc_row equal_height=”yes” css=”.vc_custom_1687535168425{background-image: url(https:\/\/www.unemi.edu.ec\/wp-content\/uploads\/2023\/06\/1600×800-web.png?id=35573) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][gt3_spacing height=”100″][vc_row_inner content_placement=”middle” gap=”20″][vc_column_inner width=”1\/2″][vc_column_text]\n

              Inversi\u00f3n<\/strong><\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]Valor del programa:<\/span><\/span><\/span><\/strong>[\/vc_column_text][gt3_spacing height=”10″][vc_column_text]USD 2.700<\/span><\/strong><\/span>[\/vc_column_text][gt3_spacing height=”20″][vc_column_text]Formas de pago:<\/span><\/span><\/span><\/strong>[\/vc_column_text][gt3_spacing height=”10″][vc_column_text]\n

                \n
              • Contado (transferencia, dep\u00f3sitos)<\/span><\/li>\n
              • Tarjeta de cr\u00e9dito<\/span><\/li>\n
              • Cr\u00e9ditos estudiantiles (Instituciones financieras)<\/span><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][gt3_spacing height=”100″][\/vc_column][\/vc_row][vc_row equal_height=”yes” css=”.vc_custom_1625847904666{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][gt3_spacing height=”100″][vc_row_inner content_placement=”middle” gap=”30″][vc_column_inner width=”1\/2″][vc_column_text]\n

                Tutor\u00edas virtuales<\/strong><\/span><\/p>\n[\/vc_column_text][gt3_spacing height=”30″][vc_column_text]\n

                Te acompa\u00f1aremos permanentemente durante tus estudios, con disponibilidad de tutor\u00edas en horarios a escoger:<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][gt3_spacing height=”40″][vc_column_text]\n

                Viernes:<\/strong><\/span><\/span>
                \nDe 18:00 a 22:00<\/span><\/p>\n

                S\u00e1bados y Domingos:<\/strong><\/span><\/span>
                \nD<\/span>e 08:00 a 14:00<\/span>[\/vc_column_text][gt3_spacing height=”30″][vc_column_text]\n

                Estos encuentros virtuales no son obligatorios<\/strong>, sin embargo, aportar\u00e1n significativamente a tus conocimientos.<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][gt3_spacing height=”100″][\/vc_column][\/vc_row][vc_row equal_height=”yes” css=”.vc_custom_1687535296793{background-image: url(https:\/\/www.unemi.edu.ec\/wp-content\/uploads\/2023\/06\/1600×800-web-2.png?id=35574) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][gt3_spacing height=”100″][vc_row_inner content_placement=”middle” gap=”20″][vc_column_inner width=”2\/3″][vc_column_text]\n

                Plan de estudios<\/strong><\/span><\/p>\n[\/vc_column_text][gt3_spacing height=”30″][vc_column_text]Primer Periodo Acad\u00e9mico<\/span><\/span><\/span><\/strong>[\/vc_column_text][gt3_spacing height=”10″][vc_column_text]\n

                  \n
                • Fundamentos de Marketing y Marketing digital.<\/span><\/li>\n
                • Plataformas y medios digitales.<\/span><\/li>\n
                • Anal\u00edtica digital.<\/span><\/li>\n
                • Social Media Management.<\/span><\/li>\n
                • Estrategias de comunicaci\u00f3n y contenido.<\/span><\/li>\n
                • Plan de Marketing y Marketing digital.<\/span><\/li>\n<\/ul>\n[\/vc_column_text][gt3_spacing height=”30″][vc_column_text]\u00a0Segundo Periodo Acad\u00e9mico<\/span><\/span><\/span><\/strong>[\/vc_column_text][gt3_spacing height=”10″][vc_column_text]\n
                    \n
                  • Nuevas tecnolog\u00edas web.<\/span><\/li>\n
                  • Nuevos modelos de negocios y emprendimiento.<\/span><\/li>\n
                  • Investigaci\u00f3n de mercado.<\/span><\/li>\n
                  • Promoci\u00f3n y planificaci\u00f3n de medios digitales.<\/span><\/li>\n
                  • Performance Marketing\u00a0<\/span><\/li>\n
                  • Dise\u00f1o de Trabajo de Titulaci\u00f3n.\u00a0<\/span><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_cta h2=”Titulaci\u00f3n” h2_font_container=”tag:h2|text_align:center” h2_google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal” h4_font_container=”tag:h2|text_align:center|color:%23ffffff” h4_google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” txt_align=”center” style=”flat” add_icon=”top” i_icon_fontawesome=”fas fa-user-graduate” i_color=”white” i_background_style=”rounded” i_background_color=”custom” i_size=”lg” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” i_on_border=”true” i_custom_background_color=”#f9b000″]\n
                    \n
                      \n
                    • Art\u00edculos profesionales de alto nivel.<\/li>\n
                    • Informe de investigaci\u00f3n.<\/li>\n
                    • Proyecto de titulaci\u00f3n con componentes de
                      \ninvestigaci\u00f3n aplicada y\/o de desarrollo.<\/li>\n<\/ul>\n<\/div>\n[\/vc_cta][vc_btn title=”DESCARGAR MALLA CURRICULAR” align=”center” i_icon_fontawesome=”fas fa-file-pdf” button_block=”true” add_icon=”true” link=”url:https%3A%2F%2Fwww.unemi.edu.ec%2Fwp-content%2Fuploads%2F2023%2F06%2FMALLA-MARKETING.pdf”][\/vc_column_inner][\/vc_row_inner][gt3_spacing height=”100″][\/vc_column][\/vc_row][vc_section][vc_row][vc_column][gt3_spacing height=”100″][\/vc_column][\/vc_row][vc_row content_placement=”middle”][vc_column width=”2\/3″][vc_column_text]\n

                      Somos UNEMI Posgrados<\/strong><\/span><\/p>\n[\/vc_column_text][gt3_spacing height=”30″][vc_row_inner content_placement=”middle”][vc_column_inner width=”1\/6″][gt3_spacing height=”30″][vc_single_image image=”40539″ alignment=”center” style=”vc_box_circle_2″][gt3_spacing height=”30″ responsive_es=”true” height_mobile=”10″][\/vc_column_inner][vc_column_inner width=”5\/6″][gt3_spacing height=”30″][vc_column_text]MSc. Gabriel Usi\u00f1a<\/span><\/strong><\/span>
                      \nCOORDINADOR ACAD\u00c9MICO DEL PROGRAMA<\/span>[\/vc_column_text][gt3_spacing height=”30″][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”middle”][vc_column_inner width=”1\/6″][gt3_spacing height=”30″][vc_single_image image=”30615″ alignment=”center” style=”vc_box_circle_2″][gt3_spacing height=”30″ responsive_es=”true” height_mobile=”10″][\/vc_column_inner][vc_column_inner width=”5\/6″][gt3_spacing height=”30″][vc_column_text]Ph.D. Eduardo Espinoza Sol\u00eds<\/span><\/strong><\/span>
                      \nDECANO FACULTAD DE POSGRADOS<\/span>[\/vc_column_text][gt3_spacing height=”30″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/3″ css=”.vc_custom_1626191773794{background-color: #ffffff !important;}”][vc_column_text]\n

                      \u00bfTienes alguna duda?<\/h2>\n[\/vc_column_text][gt3_spacing height=”30″][vc_btn title=”Escr\u00edbenos v\u00eda WhatsApp” style=”gradient-custom” gradient_custom_color_1=”#25d366″ gradient_custom_color_2=”#25d366″ shape=”round” size=”lg” align=”center” i_icon_fontawesome=”fab fa-whatsapp” button_block=”true” add_icon=”true” link=”url:https%3A%2F%2Fwa.link%2Ffpjbjg”][gt3_spacing height=”30″][vc_column_text]\n

                      D\u00e9janos tus datos<\/h2>\n[\/vc_column_text]